Content Strategy
The Foundations for High-Performing Health Content
We develop the strategic blueprint for a brand’s entire content ecosystem — grounded in SEO, audience psychology, competitive gaps, and business goals.
Most health brands aren’t limited by content production — they’re limited by strategy. Without a clear understanding of where authority can be won, what audiences are searching for, and how content supports real business goals, even great articles struggle to drive meaningful results.
Strategy ensures every piece of content plays a role in a larger system designed to build authority, capture demand, and convert attention into growth.
Why it matters
Strong Strategy.
Exceptional Results.
HOW WE HELP
The Strategic Blueprint Behind High-Performing Content
Project-based, starting at $30K for 6-8 weeks
Strategic
content audit
We evaluate your existing content to understand what’s performing, what’s underperforming, and where authority can be strengthened. This audit reveals opportunities to refresh, consolidate, or expand content to drive stronger search visibility and engagement.
SEO / GEO
analysis
We analyze search demand across traditional search engines and emerging AI-driven discovery platforms. This helps identify the topics, questions, and queries where your brand can realistically compete and win.
Competitive landscape
We examine how competitors are earning traffic, authority, and visibility in your category. This reveals gaps in the market — and where your brand can differentiate and capture demand.
Search opportunity mapping
We map the highest-value search opportunities across your category, prioritizing the topics and questions most likely to drive meaningful traffic and business impact.
Content ecosystem planning
Rather than isolated articles, we design a structured content ecosystem — where topics, pages, and formats work together to build authority and strengthen search performance.
Conversion pathway/ CRO analysis
We analyze how visitors move from discovery to action, identifying opportunities to improve content pathways, landing pages, and conversion points so traffic translates into real business outcomes.
Editorial roadmap
We translate strategy into a clear publishing plan — outlining what to create, when to publish, and how each piece ladders up to search visibility, authority, and conversion goals.
TESTIMONIALS
"Derek and the Healthyish Content team are just the best at content and SEO. Smart, strategic, fast, and super easy to work with—our whole team loved collaborating with them. Plus, their articles were successful and converted. Can’t recommend them highly enough"
Zachariah Reitano
Co-Founder & CEO, Ro
TESTIMONIALS
"NOCD significantly benefited from Derek & his team at Healthyish. They played a key role in supporting the build-out of NOCD’s content strategy and team, which helped us diversify our enrolment channels and drop acquisition cost year over year."
Stephen Smith
CEO & Co-Founder, NOCD
TESTIMONIALS
"Healthyish helped us become the answer people find — not just in Google, but across AI search. Our content started surfacing in ChatGPT, Gemini, and AI Overviews within months, and non-branded traffic grew 404% in 90 days. They know where search is going."
Justin Mares
CEO Truemed
TESTIMONIALS
"We couldn't have grown this critical content channel better than with Healthyish Content. Thanks to their unique and high quality approach, we've seen content & SEO become a major source of traffic and conversion in far shorter time than we even expected."
Joanna Strober
CEO & Co-Founder, Midi
May 9, 2025
Chrissy Farr's Second Opinion on content as a growth hack
October 10, 2025
The Health Content GEO/AEO Playbook: How To Optimize for Gen AI Search
January 22, 2025
Why Every Health Company Should Invest in Content
FAQ
Your questions, answered
Most agencies optimize for output. We optimize for outcomes.
That shows up in a few ways:
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We don't chase volume—we focus on creating the best answer on the internet for the topics that matter most to your business
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We do this in part by believing experienced humans really matter, so every word is written, edited, and approved by real, relevant people.
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We build content that actually converts, not just ranks
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We integrate content strategy, SEO, GEO (AI visibility), CRO, and credibility building into one system–not siloed services
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We work exclusively in health and healthcare, where the bar is higher and the stakes are real.
We're not the cheapest option, and we're not trying to be. We're the team you bring in when content needs to actually drive growth..
Finally, we’ve done this before–many, many times from zero to scale–check out our case studies [LINK] or ask anyone we’ve ever worked with.
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Google and AI platforms don't treat health content like normal content—and neither should you.
You're operating in a space where:
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Google holds you to higher standards (E-E-A-T, medical accuracy, trust signals)
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AI platforms like ChatGPT and Google AI Overviews prioritize credible, authoritative sources
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The cost of being wrong isn't just SEO—it's trust, compliance, and patient outcomes
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Plus, you're competing against major publishers, health systems, and well-funded startups
Winning here requires real expertise (not generic writing), strong clinical and editorial credibility, clear positioning, and content that actually earns trust.
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We operate more like a strategic partner than a traditional agency.
Just about every engagement starts with a crazy comprehensive content audit (technical and strategic) and GEO/AEO visibility assessment—so we're not guessing at what to build. From there, a typical month includes:
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A focused content engine built around the highest-value topics in your category
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Ongoing optimization across SEO, GEO, CRO, and credibilitybuilding
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Tight collaboration with your team via Slack (you’ll likely hear from us every day), shared docs, weekly updates, and monthly check-ins.
We don't just take briefs and execute—we help define what should exist in the first place. You'll be working with a team that's highly specialized in health, editorially best-in-class (writers, editors, designers, SEO/GEOs), and super focused on winning with content.
Oh–also worth mentioning everyone who works at Healthyish Content does it for the same reason: We believe content in health must be great. So that’s what we’re bringing to everyone.
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There’s no content spigot. It typically takes time—but when done right, it’s the unique marketing channel that can compound like whoa over time.
In most cases, early signals (indexing, impressions, early rankings) show up within 4–8 weeks. Meaningful traffic growth typically starts within 2–3 months. Strong, compounding results usually build over 3–6+ months. In today’s AI slop world, this is actually faster than it used to be. Nonetheless, it’s very dependent on where you’re starting from (see our break down based on site Domain Rankings here), even if the earlier you start doing content right, the better.
Our approach is the opposite of “spray and pray.” Instead, we're constantly refining strategy, updating and improving content, building authority through links and distribution, and optimizing for both search and AI visibility.
The goal isn't just to rank or drive traffic, but become THE trusted, definitive source in your category.
AI can't replace editorial and clinical rigor.
Now, don’t get me wrong. We love AI. We’re the earliest adopters in the content space–and use AI to improve workflows, run our partner lifecycle, learn what’s working and what’s not, and much more. But every piece of content we publish is intended to be the best answer on the Internet. That means:
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Briefed by the the top SEO/GEOs in the space
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Written by the best writers (often with personal experience on the subject)
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Edited by experienced editors
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Approved by at least one (if not more) expert medical reviewers
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Complemented by 2-3 original on-brand graphics
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Every fact cited by a scientific study
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And optimized to perform—across SEO, conversions, and AI visibility
We see the rise of AI-generated content making high-quality human content more valuable, not less. If you want to show up as a trusted source—in search results, in AI answers, and with real users—every platform is looking for content that earns that position.
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More than ever.
AI visibility (what we call GEO) and traditional SEO are deeply connected. Most AI systems pull from high-ranking, high-authority content, prioritize sources that are credible, consistent, and well-structured, and tend to reinforce the same winners that already perform well in search. Basically, if you're not winning in search, you're very unlikely to win in AI.
The difference is how you execute. To show up in AI platforms, content needs to be extremely clear and well-structured, directly answer common questions, be backed by credible signals (authors, citations, trust), and exist as part of a broader ecosystem of authority.
We don't treat SEO and GEO as separate strategies. We build content that ranks in search and gets pulled into AI-generated answers. That's where things are going—and where the biggest opportunities are right now. (Probably our best recent example of this is in our Truemed case study.)
