About us
A Different Kind of Content
Partner for Health Brands
OUR MISSON
To help health brands grow by leveraging exceptional content
We build the kind of content that drives traffic and earns trust — optimized to rank, structured to convert, and designed to make health brands the go-to voice in their space.
TEAM
Meet our leadership
Liv Nicholl
Chief Operating Officer
Liv is a startup operator with 10+ years helping early-stage companies build from zero — across real estate tech, digital health, and growth marketing. As COO of Healthyish, she owns the infrastructure that keeps everything running: ops, hiring, finance, systems, and delivery. Liv has a track record of scaling lean, automation-first teams and a deep belief that great companies are built by great people. She thrives in the messy middle, where things are uncertain but full of possibility.
Derek Flanzraich
Managing Partner
Derek is the Founder and Managing Partner of Healthyish, on a mission to make health accessible and affordable for everyone. He built Greatist into the largest health and wellness media site for millennials — reaching 10–20M unique visitors per month before being acquired by Healthline in 2019. Since then, he's helped grow GoodRx, Ro, Midi Health, NOCD, and Parsley Health. Content has always been his favorite way to move the needle.
Nina Stoller-Lindsey
General Manager
Nina is a former journalist and content leader with 15 years of experience spanning New York Magazine, The Atlantic, and full-funnel content roles at rapid-growth startups. A Webby Awards Honoree and five-time startup veteran, she founded a consultancy supporting 50+ healthcare professionals — including nurse practitioners, dietitians, and therapists — with content-led growth. Nina has worked closely with clinical experts on family mental health and pediatric nutrition, and brings that same client-side perspective to every brand she works with at Healthyish.
Kelly Marshall
Design Partner
Kelly is a multidisciplinary designer and art director with over eight years of experience shaping visual stories across wellness, lifestyle, and media brands. With stints at Vox Media and Women's Health Magazine, her approach is rooted in editorial storytelling. She specializes in brand identity, UX/UI, and content-driven digital experiences that feel elevated and human — and is passionate about creating work that helps people feel connected and empowered.
Kim Dei Delori
Design Partner
Kim is a designer and art director with 13+ years of experience in branding, graphic design, illustration, and creative strategy. She's worked with tech companies, health and wellness experts, natural skincare brands, and more — collaborating with teams to bring their visions to life. More than just creating visuals, Kim crafts cohesive brand identities that tell a compelling story across every platform, translating big ideas into functional, captivating, and meaningful brand experiences.
Cristina Velocci
Design Partner
Cristina is a content strategist with two decades of journalism experience across print and digital media. Prior to Healthyish, she served as Chief Content Officer at SHE Media, overseeing commerce, video, and editorial strategy across its portfolio. She is also the founding editor of Flow Space, a women's health site that earned a Silver Anthem Award in Health News & Journalism. Cristina holds a BA in English and Communication from Boston College, where she graduated cum laude.
Amelia Edelman
Head of Editorial
Amelia is an editorial and brand leader with nearly 20 years of experience in journalism and content strategy, with a focus on health, travel, and parenting. She's shaped content at some of the most trusted names in media — NYT, BBC, NPR, Health Magazine, and Verywell — and holds an MA from New York University. As Healthyish's Head of Editorial, Amelia brings a data-driven, human-first approach to every story: rigorous on quality, protective of voice, and relentless about integrity.
Sarah McNaughton
Head of SEO/GEO
Sarah is an award-winning SEO and content strategy expert with more than a decade of experience at top health and lifestyle publications, including LIVESTRONG.com, Hearst Magazines, and Everyday Health. As Healthyish's Head of SEO/GEO, she leads the strategy that ensures our content gets found — and trusted. Sarah is passionate about making online health information more accessible and credible, and brings a rigorous, reader-first approach to every optimization decision.
Tanya Yevdosyuk
Chief of Staff
Tanya holds an MPH in Public Health Nutrition from UC Berkeley, with a background spanning data science, health research, and early-stage startups. Tanya works at the intersection of health, wellness, and execution — using data to improve workflows, build scalable systems, and drive real-world impact. She brings an evidence-based lens to everything she touches, with a sharp focus on AI.
Tanya Edwards
Credibility Partner
Tanya Edwards is a seasoned content and marketing strategist who specializes in lifestyle topics, with a focus on consumer health. She has held leadership roles at Aol and Yahoo Health. Based in coastal New England, she is also a journalist herself, and frequent contributor to major publications like The Boston Globe, USA Today, and Eater.
Jill Russell
Editorial Partner
Jill Russell is an editor and writer with 15+ years of experience. She has led editorial projects and teams everywhere from Fortune 500 companies to startups, including The Clorox Company, Martha Stewart Living Omnimedia, Groupon, Thrive Market, and more. She has an MA in Publishing and Writing from Emerson College, has lived in six cities (Detroit, Philly, Boston, Chicago, Los Angeles, Raleigh) and likes reading more than writing.
Saralyn Ward
Editorial Partner
Saralyn Ward is an award-winning writer and editor with deep expertise in health and wellness content. As a former Senior Editor at Healthline Media, she launched the brand's fitness vertical across editorial and video. Her work has appeared in TODAY Parents, Thrive Global, and Scary Mommy, earning a Gold Medal from the Parenting Media Association. Saralyn brings editorial rigor and real wellness expertise to every story she tells.
Ken Roberts
SEO Partner
Ken is an SEO expert with 15 years of experience helping telehealth and digital health startups grow organically — including Midi, Ro, and Truemed, which have collectively achieved $1B+ valuations. He combines data and creativity to help businesses connect with audiences and build lasting visibility, and his clients have been featured on the Fortune 500, Inc. 5000, CNN, CBS, and more. Ken joined Healthyish as a founding SEO partner and has been instrumental in shaping our organic growth strategy.
Sydney Samuels
SEO Partner
Sydney has over six years of experience in SEO and content strategy, working with trusted names in health publishing including Healthline, Medical News Today, and Red Ventures. She specializes in technical SEO and growth, using data to inform decisions while keeping real audiences — not algorithms — at the center of every strategy. Sydney builds content that ranks, converts, and compounds over time. She holds a B.S. from Vanderbilt University.
Kate Nelson
Editorial Partner
Kate is an editor, writer, and content strategist with 9+ years of experience in health and wellness. She's worked for Greatist, Verywell Mind, Verywell Fit, and Verywell Family — including spearheading Verywell's news program during the COVID-19 pandemic — and has consulted for clients including Firefly Health. Kate specializes in human-first health content that blends empathy and accuracy, building trust by meeting readers at every phase of their wellness journey.
FAQ
Your questions, answered
Most agencies optimize for output. We optimize for outcomes.
That shows up in a few ways:
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We don't chase volume—we focus on creating the best answer on the internet for the topics that matter most to your business
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We do this in part by believing experienced humans really matter, so every word is written, edited, and approved by real, relevant people.
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We build content that actually converts, not just ranks
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We integrate content strategy, SEO, GEO (AI visibility), CRO, and credibility building into one system–not siloed services
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We work exclusively in health and healthcare, where the bar is higher and the stakes are real.
We're not the cheapest option, and we're not trying to be. We're the team you bring in when content needs to actually drive growth..
Finally, we’ve done this before–many, many times from zero to scale–check out our case studies [LINK] or ask anyone we’ve ever worked with.
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Google and AI platforms don't treat health content like normal content—and neither should you.
You're operating in a space where:
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Google holds you to higher standards (E-E-A-T, medical accuracy, trust signals)
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AI platforms like ChatGPT and Google AI Overviews prioritize credible, authoritative sources
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The cost of being wrong isn't just SEO—it's trust, compliance, and patient outcomes
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Plus, you're competing against major publishers, health systems, and well-funded startups
Winning here requires real expertise (not generic writing), strong clinical and editorial credibility, clear positioning, and content that actually earns trust.
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We operate more like a strategic partner than a traditional agency.
Just about every engagement starts with a crazy comprehensive content audit (technical and strategic) and GEO/AEO visibility assessment—so we're not guessing at what to build. From there, a typical month includes:
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A focused content engine built around the highest-value topics in your category
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Ongoing optimization across SEO, GEO, CRO, and credibilitybuilding
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Tight collaboration with your team via Slack (you’ll likely hear from us every day), shared docs, weekly updates, and monthly check-ins.
We don't just take briefs and execute—we help define what should exist in the first place. You'll be working with a team that's highly specialized in health, editorially best-in-class (writers, editors, designers, SEO/GEOs), and super focused on winning with content.
Oh–also worth mentioning everyone who works at Healthyish Content does it for the same reason: We believe content in health must be great. So that’s what we’re bringing to everyone.
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There’s no content spigot. It typically takes time—but when done right, it’s the unique marketing channel that can compound like whoa over time.
In most cases, early signals (indexing, impressions, early rankings) show up within 4–8 weeks. Meaningful traffic growth typically starts within 2–3 months. Strong, compounding results usually build over 3–6+ months. In today’s AI slop world, this is actually faster than it used to be. Nonetheless, it’s very dependent on where you’re starting from (see our break down based on site Domain Rankings here), even if the earlier you start doing content right, the better.
Our approach is the opposite of “spray and pray.” Instead, we're constantly refining strategy, updating and improving content, building authority through links and distribution, and optimizing for both search and AI visibility.
The goal isn't just to rank or drive traffic, but become THE trusted, definitive source in your category.
AI can't replace editorial and clinical rigor.
Now, don’t get me wrong. We love AI. We’re the earliest adopters in the content space–and use AI to improve workflows, run our partner lifecycle, learn what’s working and what’s not, and much more. But every piece of content we publish is intended to be the best answer on the Internet. That means:
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Briefed by the the top SEO/GEOs in the space
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Written by the best writers (often with personal experience on the subject)
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Edited by experienced editors
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Approved by at least one (if not more) expert medical reviewers
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Complemented by 2-3 original on-brand graphics
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Every fact cited by a scientific study
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And optimized to perform—across SEO, conversions, and AI visibility
We see the rise of AI-generated content making high-quality human content more valuable, not less. If you want to show up as a trusted source—in search results, in AI answers, and with real users—every platform is looking for content that earns that position.
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More than ever.
AI visibility (what we call GEO) and traditional SEO are deeply connected. Most AI systems pull from high-ranking, high-authority content, prioritize sources that are credible, consistent, and well-structured, and tend to reinforce the same winners that already perform well in search. Basically, if you're not winning in search, you're very unlikely to win in AI.
The difference is how you execute. To show up in AI platforms, content needs to be extremely clear and well-structured, directly answer common questions, be backed by credible signals (authors, citations, trust), and exist as part of a broader ecosystem of authority.
We don't treat SEO and GEO as separate strategies. We build content that ranks in search and gets pulled into AI-generated answers. That's where things are going—and where the biggest opportunities are right now. (Probably our best recent example of this is in our Truemed case study.)
