How Oshi Health Increased Organic Traffic by 335% and Turned Content Into Their Fastest-Growing Channel

Summary: Oshi Health, a virtual GI care provider, partnered with Healthyish to launch its DTC content strategy from the ground up. By targeting high-conversion keywords and producing medically reviewed, expert-driven content with engaging visuals, we quickly outpaced branded searches—leading to triple-digit growth and a sustainable, long-term content strategy that continues to deliver impact.

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The Challenge

Helping patients find the care they need

Oshi Health is virtual GI care on a mission to free people from the suffering of GI conditions by redesigning how care is delivered and helping individuals address the root causes of their symptoms. But to get people the care—and the answers—they need, Oshi knew it had to start with meeting patients where they are—searching online. 

In an era where 65% self-diagnose on Google, trust in doctors is on the decline 😬, and health misinformation is on the rise, health brands face an added challenge: earning trust, staying relevant, and converting when the time is right.

This is especially tough in sensitive categories like GI, where stigma and embarrassment can keep patients from seeking help or talking openly about their symptoms. Patients are left overwhelmed as they attempt to navigate patterns and triggers alone—and that’s where Oshi saw an opportunity to step in to educate and empower people to take control of their health💥.

Lacking the resources to expand reach and uplevel trust

While Oshi recognized content as a powerful tool, they lacked the infrastructure—and the right strategy—to make it work at scale. Their marketing was wrapped up in email and direct outreach through partnerships. Oshi knew they had to diversify but lacked the resources to build a DTC content strategy that would effectively position them as a trusted authority in GI care—one that inspires and empowers.

Oshi’s marketing team had a vision, and they needed a partner to help them build it and scale it—enter Healthyish Content 👋.

The Solution

Laying a strong foundation for growth

Healthyish Content helped Oshi launch its DTC content strategy from the ground up, creating a hub for approachable, evidence-based content that laid the foundation for Oshi’s fastest-growing marketing channel 🚀. 

To get there, we immersed ourselves in Oshi’s audience, brand voice, and business goals and assembled a core content team that included an SEO partner, editorial lead, writers, and editorial designers. Paired with Oshi’s marketing team and clinicians, we formed what Oshi’s Director of Content Marketing, Sarah Goldberg, calls “a content dream team.” 🤩 

Oshi’s clinicians were especially critical—ensuring medical accuracy, yes, and offering valuable subject matter expertise that differentiated content from other brands.

Healthyish Content led with deep keyword research, identified high-impact opportunities, and set a clear strategy for cadence and volume. Goldberg likened the process to dining at a top restaurant: “It’s like having someone research the best spots, making the reservation, and handing you a curated menu. From there, I get to choose the best fit for our audience and brand.”

While Healthyish helped Oshi identify topics to capture mindshare, Oshi brought a content strategy that set them apart. Using Oshi’s three-pillar approach—medical, dietary, and gut-brain—we created a hub that educated and empowered individuals to take control of their gut health.

Meeting GI patients where they are 

At the core of our content strategy for Oshi was to meet people where they are. Today, that means searching for answers online—whether they’re looking to address hesitations about seeking care, validate an experience, or explore potential next steps. Publishing evidence-based, SEO-optimized content that’s expert-driven and visually engaging meets patients at the moment of intent 🎯—delivering clarity and value.

This approach is especially powerful in health categories where questions can feel personal or hard to ask. GI is a clear example. When someone searches, ”Can stress cause diarrhea?” or “What are sulfur burps?” and finds medically-backed answer, it creates validation and builds trust 🤝… which can be a meaningful step toward care.

Helping Oshi generate the best answers on the Internet

To help patients take action around GI care, we worked with Oshi to create high-quality content their audience—and search engines—actually wanted. Topics were shaped by real queries with strong search intent 🤔, from “The ultimate low FODMAP foods list” to “What is a GI-registered dietitian?”.  

Each article followed Healthyish Content's best practices:

✅ Comprehensive, in-depth coverage aligned with search intent

✅ Expert-reviewed, medically accurate content

✅ Optimized layouts for clarity and engagement

✅ Authority-boosting expert quotes

✅ Distinct, on-brand voice and tone

✅ Compelling visuals and custom modules

✅ Smart, trustworthy citations

✅ Detailed, long-tail FAQs

The Results

Driving organic traffic and dominating search 

Oshi needed a content strategy that performed. Healthyish Content delivered. Within eight months, their content saw triple-digit growth*—and became Oshi’s fastest-growing marketing channel.

🚀 Organic traffic increased by 114% in 8 months (and 335% YoY)

🚀 Total blog visits increased by 509.2%

🚀 Total keyword ranking increased by 132%

🚀 Domain rating increased by +6 to 48 

🚀 Backlinks increased by +159 to 450

Annnd, as of the publishing of this piece, Oshi has held the #1 ranking in the following high-conversion keywords:

• anxiety and stomach issues

• does inflammation cause bloating

• fodmap diet food list 

• gastrointestinal dietitian 

• GERD meals

• gi nutritionist

• gi dietitian 

• glp1 burps

“Being able to provide people with approachable yet comprehensive, science-backed information to help them make connections between their GI symptoms and lifestyle or gut-brain health—and then leading them to Oshi, where our clinicians deliver tailored, evidence-based care—is a big win.” - Sarah Goldberg, Dir. of Content Marketing, Oshi Health

*Between August 2024 and March 2025

Building on legacy content, preparing for what’s next

Beyond identifying new high-impact topic opportunities, Healthyish Content helped Oshi gain early wins by aligning legacy content with the new strategy—transforming old posts into new results. One article updated by Healthyish  on what is a GI registered dietitian went to to rank #1 for “GI dietitian” on Google. 

And as search shifts toward AI 🤖, Healthyish has helped Oshi stay ahead—optimizing content to surface across platforms like ChatGPT and Google AIO. As a result, Oshi is now featured in responses to several GI-related queries in Google AIO.

… and in ChatGPT for searches on “anxiety and stomach issues” and “fodmap diet food list.”

“Search isn't going anywhere—it's just changing shape and format and tools, making it even more critical to have really strong content that's ranking and showing up on search AI tools or in Google’s AIO,” shares Goldberg. “Having a strong partner in Healthyish has helped us stay ahead of the trends.”

Making best-in-class content scalable

With results compounding, an eye for the future, and a steady pipeline of high-performing content that audiences and search engines are loving, Oshi’s DTC content strategy is now built to scale—and built to last.  So much so that we’re increasing our output. 💪

“We’ve reached a place where it’s functioning like a turnkey operation,” says Goldberg, “and I’m excited for what’s next.”

Get more Healthyish

Need help scaling your DTC content strategy? Get in touch to learn more about how Healthyish Content can help your health brand build trust, drive growth, and stay visible.