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More than a quarter of Americans are “searching” on generative AI (gen AI) tools like ChatGPT, Perplexity, and Claude, which is pushing health brands to rethink what visibility means across both Google and AI-driven platforms. Google’s AI Overviews (AIOs) are also reshaping behavior. They now appear for about 18% of searches, fueling zero-click searches that cut into publisher traffic. Google has made it clear that optimizing for traditional search is optimizing for AI.

If you’ve been feeling discouraged by the chaos of search right now, here’s the surprising truth: This is the best moment in years to invest in high-quality content .  What do I mean? Well, as more teams publish AI slop—or give up entirely when early traction fades—there’s a massive opening for brands willing to do real, differentiated work. Across Healthyish Content clients, rankings are moving faster, traffic is compounding sooner, and conversions are rising  because the ba

Picture a once-grand hotel: It opened with buzz, filled its rooms, earned glowing reviews. But then the paint started to peel, the bathrooms leaked, and nobody bothered updating the outlets for modern devices. Now it’s collecting dust and rooms are discounted on Expedia. That’s… basically what happens to many health blogs. The first 50 or so posts go live in a burst of enthusiasm, but eventually publishing slows. Years later, you’re left with outdated studies, thin explainers