Derek Flanzraich

Editor

Admin

Managing Partner & Founder

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Join date: Jan 22, 2025

About

Derek Flanzraich is the founder of Healthyish Content, a premium content and SEO agency specializing in health content marketing. With over a decade of experience building and scaling health brands—including Greatist (acquired by Healthline)—he has a proven track record of creating science-backed, expert-approved, SEO-optimized content that drives trust, conversions, and measurable ROI. Drawing on his extensive background in health and marketing, he helps companies develop smarter, more effective content strategies that stand out and deliver lasting results.

Posts (15)

Apr 1, 2026 ∙ 9 min

How Truemed Used GEO to Drive 404% Non-Branded Search Growth in Just Three Months

Summary: As AI-powered search reshapes how people discover information, Truemed set out to win a new category of visibility: the conversational questions people ask large language models (LLMs) about HSA and FSA eligibility. Healthyish Content developed a focused Generative Engine Optimization (GEO) program (yes, sometimes also called Answer Engine Optimization, or AEO) that identifies long-tail AI queries and then publishes the clearest, most authoritative answers on the internet for those...

Mar 11, 2026 ∙ 5 min

How Pendulum Exceeded its Blog Conversion Goal by 36% And Built Search Authority in Microbiome Science

Summary: Pendulum Therapeutics, a microbiome science innovator and one of our favorite supplement companies, partnered with Healthyish Content to build its SEO content strategy from scratch. By targeting some of the most business-critical searches in probiotics and metabolic health and producing medically reviewed, expert-driven content, Pendulum saw transformative growth in visibility, authority, and conversions—all in less than six months. The Challenge Starting from zero in SEO When...

Feb 12, 2026 ∙ 7 min

The Collapse of Mainstream Health Media

December is usually dead for health search. Traffic drops, people tune out, and most sites accept the seasonal dip (while publishing recipes about seasonal dip s ). This year was different. Search visibility among large, generalist health publishers—Healthline, WebMD, Everyday Health— dropped big time following Google's December 2025 core update . But, at the same time, smaller, specialist health brands gained visibility. Not in some obscure long-tail corner, but in competitive, high-intent...

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