Summary: As AI-powered search reshapes how people discover information, Truemed  set out to win a new category of visibility: the conversational questions people ask large language models (LLMs) about HSA and FSA eligibility. Healthyish Content developed a focused Generative Engine Optimization (GEO) program (yes, sometimes also called Answer Engine Optimization, or AEO) that identifies long-tail AI queries and then publishes the clearest, most authoritative answers on the in