Summary:  Pendulum Therapeutics, a microbiome science innovator and one of our favorite supplement companies,  partnered with Healthyish Content to build its SEO content strategy from scratch. By targeting some of the most business-critical searches in probiotics and metabolic health and producing medically reviewed, expert-driven content, Pendulum saw transformative growth in visibility, authority, and conversions—all in less than six months. The Challenge Starting from zero